For those of us of a certain vintage, after-school time was cartoon time. Local TV stations bought all kinds of cartoons from syndicators and ran them to death for years, sometimes with a human host in a costume doing funny routines between them. Late afternoons/early evenings were kids time on TV just as it had been on radio. Hanna-Barbera’s first huge successes were in that time period; the Huckleberry Hound, Quick Draw McGraw and Yogi Bear shows generally ran somewhere between 5:30 and 7:30 p.m. (the rise of half-hour network and local newscasts pretty much pushed cartoons out of that slot).
Since kids could watch cartoons at around dinner time, it’s only appropriate that Hanna-Barbera would help you eat your food while showing you Snooper solving a case at the same time. They licensed TV trays.
Television stations have been around since the late 1920s, but it was 1948 that all the networks had their prime-time schedules filled on weeknights for the first time. And, according to this patent, 1948 was when the TV tray, as we know it today, was invented. Happy 70th birthday, TV tray!
The ad to right is from 1961. All three of Hanna-Barbera’s “Kellogg’s” syndicated half-hours were on by that time. The artwork on the trays is really good and the scenes depicted on them should result in at least a smile. They remind me of scenes in those short cartoons between the main cartoons. Here are some of the trays. I wish I could tell you who the artist was.
But Top Cat placed second behind Joey Bishop in its debut week with a 32.7 audience share (Bishop had 45.5). The studio had was feverishly working to get more shows ready; by the following February 5th, Variety reported only 24 of 30 episodes were done. Five weeks later, ABC announced the series had been renewed for the following season, but would be moved to Saturday mornings, at the time still pretty much a dumping ground for old cartoons amongst shows like Fury.
Top Cat fans folded up the TV trays and got out the cereal bowls instead.