The Yogi Bear Show wasn’t ready when it went on the air for the first time on this date in 1961.
The problem was simple. Hanna-Barbera didn’t have enough lead time to get the series together.
Kellogg’s and its ad agency, Leo Burnett, had worked out a deal with Hank Saperstein to have a half-hour syndicated slot filled with a new series starring Mr. Magoo, who had been appearing in short cartoons that UPA had been selling to individual stations. But then Saperstein called it off, not liking all the terms of the deal.
Bill Hanna and Joe Barbera quickly filled the breach, announcing on October 12, 1960 that Yogi Bear would be getting his own show. It seems that 3 ½ months wasn’t enough time to get the cartoons together; the company was extremely stretched, with The Flintstones, Huckleberry Hound, Quick Draw McGraw and Loopy de Loop in production. So Yakky Doodle did not appear on the first show (at least in some cities). Fans were treated to an Augie Doggie re-run instead.
Among the stations that aired Yogi on January 30, 1961 were KING-TV, Seattle; KMTV, Omaha; KTVU, Oakland; WBTV, Charlotte; WMCT-TV, Memphis; WDSU-TV, New Orleans; WGR-TV, Buffalo; WSB-TV, Atlanta; WNCT, Greenville, N.C.; WCPO-TV, Cincinnati; KTUL-TV, Tulsa; KRON-TV, San Francisco; WPIX, New York; WPRO-TV, Providence; KELO, Sioux Falls; KOCO-TV, Oklahoma City; KTVT, Fort Worth; KMBC-TV, Kansas City and KFSD, San Diego.
Yogi first appeared on The Huckleberry Hound Show in 1958, but surpassed the blue dog in the Hanna-Barbera star system. The same week his show debuted, he appeared in the Sunday comic section of newspapers across the U.S. And the company’s first feature film, eventually named “Hey There, It’s Yogi Bear” for the star, made it to theatre screens in 1964. Huck was nowhere to be seen (the feature did include a snickering dog which I maintain was inspired by the bulldog in Tex Avery’s Bad Luck Blackie at MGM and later was turned into Muttley).
By 1961, Yogi was firmly entrenched as a denizen of Jellystone Park, with a permanent sidekick and an adversary. When he began in 1958, that wasn’t altogether the case; in fact, Ranger Smith was did not appear in the first season of the Huck show. Yogi was put into various plots, including spot gags as he tried to catch a trout (and failed), attempted to get across a freeway, dealt with an annoying duckling that later evolved into Yakky Doodle and matched wits with that fine dog that deserved stardom, Yowp.
Younger cartoon fans who have been raised on lord-knows-what are still exposed to the rhyming bear. Here is an article about the world’s largest Yogi. I take issue with one of the bullet points. I have never heard Yogi was “inspired by Smokey Bear.” His vocal qualities and costume bear (yuck, yuck, yuck) some similarities to Art Carney’s Ed Norton on The Honeymooners, but a similarly dressed character (silent) appears in Hanna and Barbera’s MGM short Down Beat Bear (1956).
And because someone will mention this if I don’t, the characters were re-worked several years ago in a streaming series.
You can read reviews of all the Yogi cartoons made between 1958 and 1962 on the blog, and more about his show in this post and this post.
